Hannah & Jon’s Mission: Clean, Honest Supplements with Arbor Vitamins

We recently had the pleasure of speaking with Hannah, one of the co-founders of Arbor Vitamins a UK-based supplement brand she launched with her husband Jon to support real-life wellness, from perimenopause and menopause to mood, focus, and immunity.

From powerful mushroom blends to hormone-balancing formulas, Arbor Vitamins is on a mission to make clean, effective supplements that become part of your daily home ritual. In this Q&A, Hannah shares the story behind the brand, the science behind the supplements, and how to build simple wellness routines that start at home.

Can you tell us a little bit about yourself and what inspired you and your husband to launch Arbor Vitamins?

Before Arbor, I was working as a corporate lawyer in London - functioning at times on little sleep and constantly trying to keep up with the pace of a demanding lifestyle. I lived on coffee and bought into every wellness trend, always looking for something to boost my energy, help me sleep better or just get through the week in one piece.

Supplements were part of that routine and truthfully, I’d often just grab whatever I could find on the shop shelves, especially if I felt a cold coming on (which was often). During COVID I doubled down on trying to support my health. With Jon’s background in clinical pharmacy, Arbor Vitamins co-founder, he started to really dig into what was actually in the products we were taking.

Turns out, a LOT of popular one-a-day multivitamins are packed with fillers and don’t absorb well, because when you cram everything into a single tablet, nutrients end up competing in your body. You might think you’re covering all your bases but in reality, your body is only taking in a fraction of it.

Realising how common (and frustrating) this was, we decided to make what we couldn’t find. That’s where our first product TRINITY was born - no fillers, combining nutrients that absorb well together, with only active ingredients. Since then, we’ve grown our range to five products, all designed with the same clean philosophy with active ingredients that support real life.

Why did you choose the name Arbor Vitamins, and what does it represent for your brand?

The name was inspired by the Arbor Vitae which translates to “tree of life.” It felt like the perfect symbol - representing longevity, healing, and the idea of thriving from the inside out. It also speaks to something grounded and rooted, which reflects our approach.

We wanted to create supplements that not only support people’s health but help them understand what they’re taking and why, with transparency. There’s so much confusion in the wellness space - products packed with unnecessary fillers or labelled in ways that aren’t transparent.

We know the name is Arbor Vitamins and our range has now evolved beyond just vitamins and minerals but that said, the sentiment behind the name remains exactly the same.

What makes Arbor Vitamins different from other supplement brands on the market? What sets your formulas apart?

One huge differentiating factor for us is we’ve thought about not just what you take in terms of ingredients, but how and when you take it.

Our hero product, TRINITY is a great example: it’s a clean formula split across morning, afternoon and evening capsules, so we can pair nutrients that work well together and enhance each other’s absorption - and avoid ones that don’t. For example, we separate calcium and magnesium, two minerals that compete for absorption and we combine iron and vitamin C (vitamin C has been shown to enhance iron absorption).

We’ve thought about when is the best time of day to take certain supplements so TRINITY and MYCO are time-optimised products. For example with TRINITY you get energy enhancing, gut priming nutrients in the morning (eg. B complex), and recovery promoting ones in the evening (Magnesium Glycinate).

We believe we’re one of the only supplement brands out there considering all these factors – clean ingredients, correct pairings, and timing and each of these massively impact how much benefit you’re really getting from a product over time.

One of your standout ranges supports women through perimenopause and menopause. Tell us more.

PERI and MENO are both designed to support women through the unique challenges of perimenopause and menopause. Each blend is packed with active botanicals and amino acids that help with hormone balance, mood, and cellular repair - all crucial during these transitions.

PERI includes ingredients like Maca Root and Dong Quai for hormonal support, Red Clover and Soy Isoflavones for gentle phytoestrogens and Ginkgo Biloba to help with symptoms like brain fog and focus.

MENO has ingredients like Sage and Hops to support hot flushes and night sweats, and Damiana Leaf and Pumpkin Seed Extract to support libido and urinary health. Like PERI, it also features antioxidant-rich Resveratrol and Soy Isoflavones.

Both blends can be taken with our comprehensive multi-nutrient TRINITY, for a holistic approach to supporting these life stages. 

How can women create a daily wellness ritual at home using Arbor Vitamins during perimenopause or menopause?

Keep it simple and consistent. I always say: build your wellness routine around things you already do or things that take minimal time out of your day. Something like your morning coffee, your afternoon tea, your smoothie habit or quickly using a hand shaker. MENO and PERI blend beautifully into shakes or with something like almond milk and ice (we’ve found they generally work best with a shaker due to the sea moss content which adds texture but packs SO much mineral goodness).

Pair it with a five-minute journaling session, a walk or even just closing the laptop and putting your phone on flight mode for ten minutes can make it a full moment of care.

Your mushroom blends have become very popular. Can you explain the benefits of functional mushrooms and how they support everyday wellness?

Yes the ‘shroom boom is well and truly here! Functional mushrooms are a category of mushrooms that go beyond basic nutrition. They contain active compounds that can support specific areas of health, from immunity to mood and cognitive function. Many of them are also adaptogens, which means they help the body adapt to stress, both physical and mental by supporting balance in the nervous system and our stress response over time.

Each one has its own unique benefits, for example Reishi is often called the “mushroom of calm” and is known for promoting relaxation, sleep and immune support, Lion’s Mane is loved for its ability to support cognitive function, memory and focus.

Used consistently, functional mushrooms offer powerful, natural support for day-to-day wellbeing especially when life is busy or stressful.

How can incorporating your mushroom blends into a home wellness routine enhance mood, focus, and immunity?

One of the biggest benefits of using a powdered mushroom blend is how flexible it is, both in terms of how you take it and how much. Some people add MYCO Morning to their coffee (decaf or full caf), others go for a protein shake, smoothie, breakfast bowl or just stir it into a glass of juice. You can also scale up or down your dose to suit your routine. The benefits of mushrooms like lion’s mane, and shiitake contribute to increased focus and sustained gut health. 

With MYCO Night, our customers often stir it into lemon and hot water with a little honey, or into a warm cacao drink as part of their wind-down routine. Reishi is naturally bitter (thanks to its high triterpene content - the compounds that make it so effective for things like stress and anxiety relief, and promoting calm and recovery), but a dash of honey, cinnamon, or nut milk balances it beautifully.

Can you share any success stories or feedback from customers who’ve experienced positive changes with Arbor Vitamins?

We’ve been so lucky to receive incredible feedback from our community. TRINITY consistently gets praise for how clean the formula is - people love knowing they’re getting only active ingredients and that the guesswork has been taken out of their daily vitamins.

Our MYCO mushroom blends are praised for being free from caffeine and sweeteners. That gives our customers complete flexibility - whether they’re cycling off caffeine for a bit or mixing MYCO Morning into something other than coffee, it still fits into their routine.

With PERI and MENO, we’ve heard from women who really value the inclusion of a broad spectrum of amino acids and from having a probiotic in there (Lactobacillus acidophilus). Gut health is hugely important during this stage of life, it’s linked to hormone regulation, nutrient absorption, and even mood but it’s often overlooked. We wanted to change that.

How do you see the connection between home, wellness, and daily rituals playing a role in long-term health?

We really believe that wellness starts at home. Having a space that supports your health goals, whether that’s a calming corner, a kitchen you enjoy being in, or just a little nook for your supplements and blends, it makes it easier to build habits that last.

Even something as simple as setting up a smoothie or tea station that’s visually pleasing and functional can turn a wellness routine into something you genuinely look forward to. That sense of calm and ritual is what helps consistency stick.

What’s next for Arbor Vitamins, are there any new products or wellness innovations on the horizon?

Let’s just say Jon (our in-house clinical pharmacist and resident idea-generator) always has something brewing. He’s constantly deep diving into research and coming up with new formulations. We’re currently workshopping a few exciting ideas we hope to bring to life towards the end of this year and into 2026. We’re exploring new ideas focused on gut health, mood support, hydration and adaptogens. It’s early days, but watch this space, we’re just getting started.

Finally, for those new to supplements or hesitant to start, what advice would you give to someone wanting to support their health from home?

Start with one thing. You don’t have to overhaul your whole life. Supplements should never feel overwhelming - they’re here to support you, not add to your to-do list.

One thing I always say (and bang the drum about on our Instagram!) is: always read the ingredient label before starting a supplement. Some of the biggest brands on the market list fillers and bulking agents as their first ingredients and if you don’t know what to look for, it’s easy to get swept up in clever marketing.

It also helps to create a space at home that supports your wellness routine - whether that’s a morning smoothie corner or just keeping your supplements somewhere visible. When your space encourages those small moments of care, it’s so much easier to build consistent rituals and from there, it becomes a habit and then a foundation.

Our conversation with Hannah from Arbor Vitamins is a reminder that simple, natural solutions can have a powerful impact on how we feel every day. Whether you're navigating perimenopause, exploring the benefits of medicinal mushrooms, or simply looking to create a mindful wellness routine, Arbor Vitamins offers trusted support backed by science and care.

You can explore the full Arbor Vitamins range online at arborvitamins.com

Follow Arbor Vitamins on Instagram @arborvitamins